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Living
Excellence
Our Brand Promise
We
promise exemplary levels of customer service and good management,
which can only come from an organization that listens to and
understands the needs of each customer.
Living
excellence is our commitment to deliver excellence at
every point of contact, to ensure that our customers see excellence
everywhere they look.
The
Commitment
The
Commitment is a guide for providing excellent customer service
to our residents, coworkers and shareholders.
The
Commitment is for all of us. It is about having the right
attitude on the job. Whether it is a customer, coworker, or
supervisor, demonstrating The Commitment ensures the delivery
of great customer service to everyone. Your promise to practice
The Commitment ensures we deliver on our brand promise - Living
excellence.
Use
your best judgment
Take care of the customers. At Camden, we are either servicing
the resident customer or we are servicing someone who is servicing
the resident customer. If every employee is a customer service
representative, then every employee should have the power
to satisfy the customer.
The customer is our first priority.
The customer comes before everything else, including requests
from the corporate or regional office and paperwork. We are
here to service the customer and deliver excellence at every
point of contact.
When
the customer asks, find a way
The moment a resident or coworker says,
"Can you"…be prepared to say "yes", even if it's outside
of the normal scope of work. Look for ways to deliver 'just
one more thing' to the customer.
Stretch. A resident needs a name
of a veterinarian: find them one. A coworker needs help finishing
a project: offer assistance. Help the customer - whether resident
or coworker.
Be
courteous
Polite is better. Using good manners
in the work place, saying "please" and "thank you", is more
efficient, effective and it makes everyone feel better.
Make the extra effort. Do the little
things. Say "hello" to people, hold doors for people and help
them carry packages to their home or office.
Lasting
first impressions
Everything must be clean and neat.
The office should be cleaned daily. The restrooms should always
be kept clean, and models and make-ready apartments should
be dust free, smelling fresh and in move-in condition.
We represent the company. Dress
in attire suitable to the position. When required to wear
a uniform, wear it with pride. Keep it clean and well maintained.
And, always wear a nametag.
Around
the clock service
Good service is more than 9 a.m. to
5 p.m. If we're going to deliver good service, we have
to do it around the clock 7 days a week, 365 days a year.
One call should do it all. Make
it easy for our customers to get that service. Follow-up with
voice mail messages within 24 hours, forward the requests
to the right people and then call the customer to ensure that
they were taken care of - don't make the customer call back.
Under
promise, over deliver
Build a cushion. When estimating
the completion of an assignment, estimate high - tell the
customer that the job will take a little longer than anticipated.
Doing this ensure that the job will be completed within the
time frame, and we've built in a safety factor in case it
takes longer than normal.
Take care of some extras if possible.
When servicing a resident's home, look around for "one more
thing" to take care of - a leaky faucet, a loose doorknob
- go the extra mile.
Ask
for complaints
Make it easy for customers to complain.
It may be unpleasant, but at least we have an opportunity
to correct the mistake.
When something goes wrong, apologize
to the customer. Apologizing is the first step to resolving
the problem.
Even customers have a bad day. If
our customers get frustrated or angry, don't take it personally.
Go out of the way to make them feel comfortable about coming
back to see us.
Use
our procedures and processes
Read and review the Camden Manuals.
Use the procedures that are described in the manuals to perform
the functions on the job. They represent "best practices"
and, if used consistently, help ensure customer satisfaction.
Look for opportunities to improve.
Examine every step taken in delivering the apartment home
and the service, and identify areas that need improvement.
Then figure out ways to work more effectively.
Identify all mistakes. Log every
single job that is not done right the first time. When notified,
fix the problem. Then find out how the problem occurred in
the first place.
Hold team meetings weekly…this is
the time to talk about problems and recognize our successes.
These meetings should include the whole team, so that everyone
hears the goals, contributes to achieving the goals and participates
in the success.
Keep
them year after year
Ask customers what they want. All
customers, residents and co-workers alike, are more than willing
to tell us how we can improve our service. Take time to ask
what can be done to make their home or their working environment
more comfortable.
We make it easy for them to tell us.
Use our Camden survey cards. The cards focus on the most important
parts of our business from the customer's point of view. Participate
in the Employee Opinion Survey: your opinion counts.
Follow-up every service request with
a phone call. If the customer isn't satisfied, the job
isn't finished. We want to go back and fix it.
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